Moving into a world of big data will require us to change our thinking about the merits of exactitude. To apply the conventional mindset of measurement to the digital, connected world of the twenty-first century is to miss a crucial point. As mentioned earlier, the obsession with exactness is an artefact of the information-deprived analog era. When data was sparse, every data point was critical, and thus great care was taken to avoid letting any point bias the analysis. From “BIG DATA” Viktor Mayer-Schonberger and Kenneth Cukier. The main point of the paragraph is: